Lejuplādētāji stiprina nedrošo mūzikas tirgu
22.09.2005.Nesenās ziņas par to, ka kompānijas HMV un Virgin sākušas piedāvāt digitālās mūzikas lejupielādes pakalpojumus, liecina par pieaugošo mūzikas lejupielādes nozīmi. Tradicionālais mūzikas tirgus cenšas saglabāt klientus, bet TNS AudioVisual Trak skaidro, ka digitālās mūzikas lejuplādētāji varētu būt mūzikas tirgus labākie draugi, jo mūzikas ierakstu iegādei tie tērē vairāk naudas nekā tradicionālie pircēji, un kopumā lejupielādes ietekme uz mūzikas tirgu ir pozitīva. Visa ziņa
London, 08 September 2005.
The recent news that HMV and Virgin have both launched digital download music services is testament to just how big music downloading has become. As the traditional music market struggles to retain customers TNS AudioVisual Trak explains that, rather surprisingly, downloaders could be the market’s new best friend…
· Digital music buyers spend more within the music market than traditional buyers (21 % of digital music buyers are classed as ‘heavy spenders’* against just 7 % of total music buyers)
· Although downloaders spend on CDs has declined by 10 % this year, their spend on the music market as a whole, including digital, has increased by a massive 16 %. So although the digital market may be cannibalising CD sales to some extent, the overall effect on the music market is more positive.
· 3.2 % of the population have paid for downloaded music in the last year, in the last six months alone this has nearly-doubled from 1.4 % to 2.5 % indicating the growing importance of downloading.
· Downloaders tend to be young, male and upmarket, with the under 25’s accounting for almost a third of legal downloading – the high levels of disposable income amongst this market segment, alongside a strong association with music entertainment, makes them incredibly important to the music market.
· Over a quarter of downloaders live in London. Scotland also has a higher percentage of music downloaders than traditional music buyers - at 12 % compared with 9 % for the total market.
Tamsin Timpson, Director, TNS AudioVisual Trak, said “Downloaders are keen music buyers, and the wider introduction of legal downloading provides a further avenue through which they can purchase music and add to their collections digitally. TNS AudioVisual Trak findings demonstrate the rapidly increasing popularity of music downloading – nearly doubling in the past six months. As more music retailers join the market, the technology will become increasing accessible to a wider audience – TNS expects to see the digital music market continuing its impressive growth rate for the foreseeable future.”
Note to Editor
* - A heavy spender is classed as an individual who
has purchased more than 11 items of music during the course of the year.
These findings are based on TNS AudioVisual Trak data for the 52 weeks to 26 June 2005. TNS AudioVisual Trak monitors purchasing of music, film and electronic games across a panel of 10,000 demographically representative individuals across Great Britain. All data discussed in the above announcement is based on the number of and value of items being bought by these consumers, TNS will only support data which is published, in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation.
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