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Income growth reported to be the main motive for buying a home

Riga, February 11, 2015 - Two-thirds (62%) of the residents of Latvia who would like to buy real estate name improvements in their personal finances to be the main motive for buying their own real estate, a survey conducted by the Ektornet real estate company and the TNS research agency shows.

‘The people have lived through an economic crisis and now evaluate much more responsibly the capacity of their family budgets before buying a home. This means that, for most of Latvia’s population, financial stability is more important than the need for owning a home. Meanwhile, the desire for owning a home is essential for almost a half of the respondents who currently rent the place they live in,’ notes the Ektornet CEO, Andris Kovalčuks.

The results of the survey show that the next most important factors that influence the desire to own a home are starting a family (22%) or a new addition in the family (18%). Other motives for purchasing real estate are the belief that it is an investment (18%) and the conviction that paying for a mortgage is better than paying rent (12%). At the same time, the motivating factor least reported by the respondents is the desire to move closer to town (1%).

The potential homebuyers surveyed are interested in the additional financial benefits offered in the process of purchasing real estate. 37% of the respondents would appreciate if the owner of the property would cover the 2% state duty and deal with all the formalities. Taking into account the people’s wishes, Ektornet does offer its clients to pay 2% of the purchase price as a state duty for reregistering the property.

The TNS client manager Intars Āboms comments on the results of the survey: ‘Research has shown that potential homebuyers view the possibility of purchasing real estate as an investment into the future.’

About the survey

The study by Ektornet and TNS was conducted via the internet between 19 and 24 March 2014, with 1000 residents of Latvia from all its regions, aged 18–59, surveyed. The TNS internet study is representative of the whole population of Latvia between the ages of 18 and 59. The study sample is based on random selection, thus excluding deliberate applications for the sample. The internet study organisation procedure at TNS strictly follows the ESOMAR guidelines for designing and conducting internet surveys.

About Ektornet

Ektornet is a real estate company established by the Swedbank Group in 2009. Its chief purpose is to manage and sell real estate in residential, commercial, office and industrial sectors.

About TNS Latvia

TNS is the leading full service market, social and media research agency in Latvia. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS in Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
For more information visit:


Laura Vendele
TNS Latvia Marketing Manager
Phone: +371 67 096 300

Aiva Eiduka
Ektornet communications’ consultant
Phone: +371 20 264 899

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