More than a half of the residents of Latvia are satisfied with their homes
Riga, September 24, 2014 - More than a half (59%) of the residents of Latvia in working age are satisfied with their homes, as shown in a survey conducted by the real estate company Ektornet and market research company TNS.
The highest proportion of satisfied respondents have been among residents living in their homes continuously for 16 years and above. In addition, dissatisfaction with their current home and desire for change can be observed comparatively more often among the residents who have been living in the same home for two to four years (33%). At the same time residents of rented flats are the least satisfied with their homes (61%).
“Results of the survey show residents of private houses most frequently admit being satisfied with their current homes. The experience of Ektornet is that the decision on the purchase of a private house is being made by residents, who have reached a certain age and income level providing opportunities for living in a private house. We can see that an owned home provides higher satisfaction than a rented one, and this confirms that although such an important purchases as immovable property always require pragmatic and rational approach, the decision is often being adopted on the basis of feelings. Results of the questionnaire also confirms that the opportunity to purchase an owned property in the future is being considered by more than two thirds of the respondents currently dissatisfied with their current homes,“ points out Mr. Andris Kovaļčuks, Chairman of the Board of Ektornet.
“Approximately one third of the respondents are not satisfied with their current homes, however, at the moment they cannot afford a better one. Comparatively more frequently these are the people currently residing in a rented flat,” points out Mr. Intars Āboms, Customer Manager of the market research company TNS.
The survey also included questions regarding the factors providing sense of cosiness in their places of residence. More than a half of the respondents admits the importance of interior adjusted to the needs and taste (69%) and presence of loved ones (62%). Interior adjusted to the needs and taste comparatively more frequently provides sense of cosiness to the residents of Riga, while presence of the loved ones is important for the respondents residing in private houses.
Scents also play important role in the provision of cosiness. Results of the questionnaire show that the majority of residents admit cosiness is provided by the special scent of their own home (63%), followed by aroma of food (32%) and aroma of washed clothes (22%).
About the survey
The online survey by Ektornet and TNS was carried out between 19 and 24 March 2014. In total 1000 Latvian residents aged between 18 and 59 years were surveyed. The online survey by TNS is representative for Latvian inhabitants aged 18 – 59. The random sample survey excluded the option of „self-entry“. Online surveys by TNS are strictly carried out according to ESOMAR Guideline for Online Research (creating online survey samples and carrying out surveys).
Ektornet is a real estate company established by the Swedbank Group in 2009. Its core business is to acquire, manage and sell real estate in residential, retail, office and industrial segments.
About TNS Latvia
TNS is the leading full service market, social and media research agency in Latvia. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.
TNS in Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
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