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73% of the Latvian economically active population consider themselves to be patriotic

Riga, November 12, 2013 - The majority (73%) of the Latvian economically active population at the age of 18 to 55 regard themselves as Latvian patriots (32% - definitely yes; 41% - rather yes). This was revealed by a survey conducted in November by TNS research agency and LNT television company, broadcast 900 sekundes (900 seconds).

More often those who regard themselves as patriots include people at the age of 40 to 55, males, Latvians, people living in rural areas and Riga suburbs, managers and top-level specialists.

At the same time, one-fifth (22%) of the Latvian economically active population say they are not Latvian patriots (15% - rather no; 7% - definitely no). Latvian non-patriots more often include females, people of other nationalities, non-citizens, workers, as well as housewives or those responsible for their households.

5% of respondents cannot answer the question.

About the survey

The research agency TNS carried out this survey in cooperation with a TV company LNT, programme 900 seconds from 5 to 7 November 2013 via the internet in the whole of Latvia by surveying 800 economically active population of Latvia aged between 18 and 55 years.

The TNS study carried out in the internet environment is representative with regard to the aggregate of the economically active population of Latvia aged between 18 and 55 years. The sample group was established on the basis of random selection and excluding self-application. When organising internet studies, TNS abides strictly by ESOMAR recommendations regarding the creation of sample groups for internet surveys and for conducting these surveys.

About TNS Latvia

TNS is the leading full service market, social and media research agency in Latvia. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS in Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
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