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37% of the economically active population of Latvia have purchased illegal alcohol

Riga, October 23, 2013 - 37% of the economically active population of Latvia aged between 18 and 55 years have personally purchased illegal alcohol. Men, population of Vidzeme and Latgale regions, population with secondary education, workers and respondents with comparatively lower family income have purchased illegal alcohol comparatively more often. This has been revealed by a study carried out by a research agency TNS in cooperation with a TV company LNT and programme 900 seconds in October.

However, majority (60%) of the economically active population of Latvia has not personally purchased illegal alcohol. Among those who have provided such an answer are comparatively more women, population of Rīga and Pierīga, as well as population with higher education.

3% of those surveyed do not have a clear answer to this question.

13% of the economically active population of Latvia aged between 18 and 55 years believe that the State Police is active enough to fight against illegal sales of alcohol (2% - definitely yes; 11% - probably yes). Comparatively more often such a positive opinion has been expressed by population with comparatively average personal income.

An absolute majority (80%) of the economically active population of Latvia does not believe that the State Police is active enough to fight against illegal sales of alcohol (37% - probably not; 43% - definitely not). Comparatively more often men, pupils and students are among those who have provided such an answer.

7% of those surveyed do not have a concrete answer to this question.

About the survey

The research agency TNS carried out this survey in cooperation with a TV company LNT, programme 900 seconds from 15 to 17 October 2013 via the internet in the whole of Latvia by surveying 1000 economically active population of Latvia aged between 18 and 55 years.

The TNS study carried out in the internet environment is representative with regard to the aggregate of the economically active population of Latvia aged between 18 and 55 years. The sample group was established on the basis of random selection and excluding self-application. When organising internet studies, TNS abides strictly by ESOMAR recommendations regarding the creation of sample groups for internet surveys and for conducting these surveys.

About TNS Latvia

TNS is the leading full service market, social and media research agency in Latvia. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS in Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
For more information visit: www.tns.lv

Contactinformation:

Laura Vendele
Marketing Manager
Phone: +371 67 096 300
E-mail: laura.vendele@tns.lv


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