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The Internet is Most Often Used to Browse Social Networks

Riga, May 31, 2011 - As the number of Internet users continues to grow in Latvia, it becomes more and more interesting to find out what Latvian people do on the Internet and what their habits in digital environment are. TNS Latvia , market, social and media research agency has expanded the range of its surveys with a new one - TNS Latvia Digital . The objective of the survey is to find out habits of Latvian people at the age of 15 to 74 in digital environment. The information obtained from the survey provides an opportunity to choose the most effective digital marketing strategy for communication with both current and potential users of the brand.

Up to now, it has been the largest survey looking at Internet consumption habits. As a result, we have obtained information on the number of Internet users, most common activities performed on the Internet, e-commerce, Internet on mobile phone, and many other aspects related to use of the Internet. The survey provides a detailed analysis of the Latvian population’s habits of using social networks.

Up to now, we have summarised the results of TNS Latvia Digital spring period revealing different interesting facts on the Latvian population’s habits in digital environment.

The results of the TNS Latvia Digital survey show that most often regular Internet users (who use the Internet at least once a week) browse social networks. 54 % of regular Internet users do it at least once a day. Social network browsing is also the most common activity performed by those who use the Internet on mobile phones.

The data of TNS Latvia Digital survey reveal that most often social networks are used to keep in contact and communicate with other people. It was mentioned as one of the reasons for using social networks by 73 % of users. The second most common reason for using social networks is spending free time (43 %) and only then comes looking for new friends or acquaintances (37 %).

The survey results contain also information on extension and development of e-commerce in Latvia. According to the results, 30 % of the Latvian population at the age of 15 to 74 have made purchases on the Internet. It is interesting that almost 2/3 of the population who have not made purchases on the Internet during the last 6 months reported no need as the main reason for not making purchases. At the same time, when asked about their online shopping plans for the next six months, 16 % of the above-mentioned target group admit they could make some purchases on the Internet.

Signe Hokonena, Senior Client Manager for TNS Latvia , points out that within the framework of the survey also habits of using different websites were measured. This includes both most popular Latvian and foreign websites. As a result, we obtained information on such international social networks as , , , etc.

About the survey

The survey of Internet usage habits TNS Latvia Digital, Spring 2011 was conducted by TNS Latvia , market, social and media research agency, during the time period from 7 February to 15 May 2011. Through CAPI interviews 2,081 Latvian residents at the age of 15 to 74 were surveyed at their places of residence. Respondents were interviewed within the framework of the regular Omnibus survey.

About TNS Latvia

TNS Latvia is the leading full service market, social and media research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
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Laura Vendele
Marketing Manager
Phone: +371 67 096 300

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