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Share of TV channels and TOP programmes, Year 2010

Riga, January 7, 2011 - TNS Latvia, market, social and media research agency owned by one of the world’s leading market information groups - TNS, has summarised the TV channel audiences for the year 2010 (01/01/2010 – 31/12/2010).

LNT was the most watched TV channel in 2010: TV audiences have wathched this channel 14 % of the total TV watching time. The second most watched TV channel  was TV3 with 13.5 %. Channel PBK with 10.1 %  and LTV1 with 8.8 % rank as the third and the forth most watched TV channels.

Next was channel LTV7: TV spectators more than 4 years old have watched this channel 4.8 % of the total TV watching time. Channel RTR Planeta Baltija was watched 4.7 % of the time, channel TV5 Rīga - 4.4 % of the time, but channel 3+ - 3.6 % and channel REN Baltija - 2.4 % of the time. TV spectators more than 4 years old have watched channel TV6 2 % of the total TV watching time, and channel PBMK - 0.5 % and channel OE - 0.1 % of the time.

In 2010, TV audiences have watched all the other TV channels 28.3  % of the time, but Video and DVD 2.6 % of the total TV watching time.

The average time spent by one TV spectator in front of his/her TV set, compared to the previous year, has decreased by 1 minute, and was 5 hours and 10 minutes per day in 2010.

Terms

Share     % - the percentage of the total viewing audience achieved by a specific broadcast vehicle within a predefined time period – how many percent of the people watching TV at a particular point in time have been turned to the TV channel, program or clip.

Audience: 4+

About TNS Latvia

TNS Latvia is the leading full service market, social and media research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

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Contactinformation:

Laura Vendele
Marketing Manager
Phone: +371 67 096 300
E-mail: laura.vendele@tns.lv


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