Share of TV channels and TOP programmes, Year 2009
Riga, January 11, 2010 - TNS Latvia, market, social and media research agency owned by one of the world’s leading market information groups - TNS, has summarised the TV channel audiences for the year 2009 (01/01/2009 – 31/12/2009).
LNT was the most watched TV channel in 2009 : TV audiences have wathched this channel 16.8% of the total TV watching time. The second most watched TV channel was TV3 with 15.4%. Channel PBK with 11.2% and LTV1 with 10.1% rank as the third and the forth most watched TV channels.
Next was channel LTV7: TV spectators more than 4 years old have watched this channel 4.5% of the total TV watching time. Channel TV5 Rīga was watched 3.9 % of the time, channel 3+ - 3.4% of the time, but channel RTR Planeta Baltija - 3.3 % and channel RenTV Baltija - 2.5 % of the time. TV spectators more than 4 years old have watched channel TV6 0.9 % of the total TV watching time, and channel PBMK - 0.5% of the time.
In 2009, TV audiences have watched all the other TV channels 25.3 % of the time, but Video and DVD 2.1 % of the total TV watching time.
The average time spent by one TV spectator in front of his/her TV set, compared to the previous year, has increased by 13 minutes, and was 5 hours and 11 minutes per day in 2009.
The most watched broadcast in 2009 was hockey game Pasaules meistarsacīkstes hokejā. Latvija – Krievija, transmitted by channel TV3 and watched by approximately 21.3 % or 464.2 thousand inhabitants of Latvia more than 4 years old.
Rating % –
the average percentage of spectators tuned to a broadcast
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