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Share of TV channels and TOP programmes, Year 2009

Riga, January 11, 2010 - TNS Latvia, market, social and media research agency owned by one of the world’s leading market information groups - TNS, has summarised the TV channel audiences for the year 2009 (01/01/2009 – 31/12/2009).

LNT was the most watched TV channel in 2009 : TV audiences have wathched this channel 16.8% of the total TV watching time. The second most watched TV channel  was TV3 with 15.4%. Channel PBK with 11.2%  and LTV1 with 10.1% rank as the third and the forth most watched TV channels.

Next was channel LTV7: TV spectators more than 4 years old have watched this channel 4.5% of the total TV watching time. Channel TV5 Rīga was watched 3.9 % of the time, channel 3+ - 3.4% of the time, but channel RTR Planeta Baltija - 3.3 % and channel RenTV Baltija - 2.5 % of the time. TV spectators more than 4 years old have watched channel TV6 0.9 % of the total TV watching time, and channel PBMK - 0.5% of the time.

In 2009, TV audiences have watched all the other TV channels 25.3 % of the time, but Video and DVD 2.1 % of the total TV watching time.

The average time spent by one TV spectator in front of his/her TV set, compared to the previous year, has increased by 13 minutes, and was 5 hours and 11 minutes per day in 2009.

The most watched broadcast in 2009 was hockey game Pasaules meistarsacīkstes hokejā. Latvija – Krievija, transmitted by channel TV3 and watched by approximately 21.3 % or 464.2 thousand inhabitants of Latvia more than 4 years old.

TOP5 broadcasts in 2009 by the channel are given below.

Rating     % – the average percentage of spectators tuned to a broadcast
Rating '000 – the average number of spectators tuned to a broadcast, expressed in thousands
Share    % – the ratio of the average number of spectators tuned to a broadcast versus the total TV audiences

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TNS Latvia is the leading full service market, social and media research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

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