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More People are Listening to the Radio at Work in Winter

Riga, March 3, 2009 - TNS Latvia, media, marketing and social research agency has summarised the results of the regular radio audience survey National Media Research: Radio, Winter 2009.

Listening to the radio in Latvia

According to the results of the radio audience survey carried out during the winter period 2009, 76 % of Latvian population at the age of 12 to 74 have been listening to the radio at least once a week. 59 % of Latvian population in the surveyed target group have been listening to the radio more regularly – at least once a day. When compared to autumn 2008, the number of radio listeners has remained unchanged.

The survey results show that in winter 2009, listeners have spent more time on listening to the radio. On average, each radio listener has been listening to the radio for 288 minutes or 4 hours and 48 minutes a day, which is by 22 minutes a day more when compared to autumn 2008.

During the winter period 2009, Latvijas Radio 2, a national radio station was the most popular throughout Latvia . When comparing radio stations on the basis of time spent on listening, Latvijas Radio 1 ranks second, and is followed by Radio Skonto and Latvijas Radio 4 which rank third and fourth correspondingly.

Radio stations covered by the survey

National radio stations

Latvijas Kristīgais radio, Latvijas Radio 1, Latvijas Radio 2, Latvijas Radio 3, Latvijas Radio 4, Radio SWH, Star FM, European Hit Radio

Radio stations in Riga

BBC World Service, Capital FM, Fit FM, NOVOE RADIO, Radio Baltkom-Eho Moskvi, Radio 88.6 – Jumor FM, Radio MIX FM, Radio NABA, Radio NORD, Radio PIK 100 FM, Radio Skonto, SWH +, SWH Rock, 96.2 – Krievijas Hiti (Russkoe Radio), TOP Radio, Latviešu Radio, Radio QBS

Regional radio stations

Jēkabpils radio 1, Kurzemes radio, Latgales radio, Progressive FM, Radio Trīs, Radio ALISE PLUS (Russkoe Radio), Radio Ef – Ei, Radio Jūrmala, Radio Liepāja, Radio Maksimums (Europa Plus), Radio Mazsalaca, Radio Saldus, Radio Sigulda, Radio Skonto Liepāja, Radio Valka, Radio Valmiera, Rietumu radio, Zaļais vilnis, NOVOE RADIO (Daugavpils), NOVOE RADIO (Krāslava), NOVOE RADIO (Rēzekne).

About the survey

National Media Research: Radio, Winter 2009 was carried out during the time period between 3 November 2008 and 8 February 2009. Throughout Latvia, radio diaries were filled in for a week by 2,138 respondents – Latvian residents at the age of 12 to 74.

About TNS Latvia

TNS Latvia is the leading full service media, market and social research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
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Laura Briča
Marketing Manager
Phone: +371 67 096 300

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