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Share of TV channels and TOP programmes, Year 2008

Riga, January 21, 2009 - TNS Latvia, media, market and public opinion research agency owned by one of the world’s leading market information groups - TNS, has summarised the TV channel audiences for the year 2008 (01/01/2008 – 31/12/2008).

LNT was the most watched TV channel in 2008: TV audiences have wathched this channel 19.3% of the total TV watching time. The second most watched TV channel  was TV3 with 15.4%. Channel LTV1 and PBK with 10.7  % rank as the third most watched TV channels.

LTV7 with 4.6% is the forth. Next was channel 3+: TV spectators more than 4 years old have watched this channel 4% of the total TV watching time. Channel TV5 Rīga was watched 3.3% of the time, but channel RenTV Baltija - 2.5% and channel TV6 - 1.3% of the time.

TV spectators more than 4 years old have watched both channel PBMK and channel RTR Planeta Baltija 0.4% of the total TV watching time. Channel RTR Planeta Baltija, included in the survey since 1st of November. Channel MTV Latvija was watched 0.2% of the total TV watching time. In 2008, TV audiences have watched all the other TV channels 24.7% of the time, but Video and DVD 2.5% of the total TV watching time.

According to Mārtiņš Traubergs, TNS Latvia Media Research Project Director, the average time spent by one TV spectator in front of his/her TV set, compared to the previous year, has increased by 12 minutes, and was 4 hours and 58 minutes per day in 2008.

Same as last year, the most watched broadcast in 2008 was The International Eurovision Song Contest final, transmitted by channel LTV1 and watched by approximately 16.6% or 364.7 thousand inhabitants of Latvia more than 4 years old.

The second most watched broadcast was The Light show at Latvia’s Birthday Celebrations on LTV1,  watched by approximately 16.2% or 356.7 thousand inhabitants, but the TV show Dance With the Star 2 on channel TV3, watched by approximately 14.5% or 319.5 thousand inhabitants of Latvia more than 4 years old, ranks third.

TOP5 broadcasts in 2008 by the channel are given below.

Rating    % – the average percentage of spectators tuned to a broadcast
Rating '000 – the average number of spectators tuned to a broadcast, expressed in thousands
Share   % – the ratio of the average number of spectators tuned to a broadcast versus the total TV audiences

About TNS Latvia

TNS Latvia is the leading full service media, market and social research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
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Laura Briča
Marketing Manager
Phone: +371 67 096 300
E-mail:
laura.brica@tns.lv


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