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Estonian media advertising market is growing rapidly

Tallinn (Estonia), October 3, 2007 - According to TNS Emor advertising expenditure (ADEX) monitoring data, the turnover on the Estonian media advertising market was 902 million kroons during the first six months in 2007.

Compared to the same time period last year, the Estonian media advertising market grew by one third during the first six months. Media advertising investments have reached the same level in six months that was achieved during the whole year in 2003.

It is the large advertising volumes of the first quarter are behind the unforeseeably rapid growth, elections brought a significant share of the additional money. But it was also the advertising investments of the second quarter that grew faster compared to the growth rate during the same period of the previous year (25 %).

Comparing the first six months of the last two years, the Internet sector continues to grow the fastest, its turnover being the total of 63 % bigger this year (YTD). The share of Internet advertising in the media advertising market has continued to grow, while in 2006 it was 5 %, by now it has reached 8 %, leaving behind radio as well as outdoor advertising.


Külli Esko
TNS Emor
Project Manager

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