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Measurement Results Performed by the Internet Auditorium Measurement System TNS Metrix™

Riga, June 4, 2007 - The media, market and public opinion research agency TNS Latvia has developed the Internet resource http://tnsmetrix.tns.lv, on which each Monday it will publish the number of website users performed by the independent and internationally recognized Internet auditorium measurement system TNS Metrix™. The data will be available for free to all the interested.

TNS Metrix™ is the independent third party measurement of the Internet auditorium offering the detailed counting and analysis of the Internet sites visitors. Websites, that have signed up for the TNS Metrix survey, can offer more thorough and comparable information concerning their user base to each advertiser (number of unique visitors, number of page views, number of sessions per day, week, month; length of page views, key words used to find a page, country of a page visitors, company which has viewed a page, language and others).

TNS Metrix™ measurements are based on the electronic counting of the Internet sites visitors – each measured page is be tagged with special code that ensures that every time page is opened a request is sent to TNS servers which register every opened page. TNS Metrix has been developed by TNS in cooperation with Japanese information technology company Bluemetrix.

Project Director of TNS MetrixTM in Latvia and Estonia Kristina Randver underlined: „TNS Metrix™ is the result of the Internet sites measurement carried out by the independent third part which provide comprehensive analysis possibilities to the Internet pages owners, the Internet advertising sellers, as well as to advertisers and others involved”

Measurement Results Performed by the Internet Auditorium Measurement System TNS Metrix™:
http://tnsmetrix.tns.lv

More information about TNS Metrix™.

About TNS Latvia

TNS Latvia is the leading full service media, market and social research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
For more information visit: www.tns.lv

Contactinformation:

Laura Briča
Marketing Manager
Phone: +371 67 096 300
E-mail: laura.brica@tns.lv


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