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TNS Gallup: Reach and Share of TV channels in Lithuania

Vilnius (Lithuania), February 13, 2006 - TNS Gallup has gathered the results of the TV audience for January, 2007 in Lithuania.

Survey: TV meters
Survey period: from 01-01-2007 to 31-01-2007
Sample size: 950
Universe: 3343000
Lithuanian inhabitants aged 4+ participated in the Survey.

DAILY REACH OF TV CHANNELS. JANUARY, 2007 ( %)


Data source: TNS Gallup, TV metres, January 2007 (01.01.2007 - 31.01.2007.)

SHARE OF TV CHANNELS. JANUARY, 2007  ( %)


*PBK and MTV Lietuva broadcasted through the cable networks only
Data source: TNS Gallup, TV metres, January 2007 (01.01.2007 - 31.01.2007.)

AVERAGE AUDIENCE ( %) OF MOST POPULAR TV PROGRAMMES.  JANUARY, 2007

Terms

Share   % - the percentage of the total viewing audience achieved by a specific broadcast vehicle within a predefined time period – how many percent of the people watching TV at a particular point in time have been turned to the TV channel, program or clip
Rating   % - the average number of audience in the target group tuned to a predefined TV channel (program, clip) at a predefined time (expressed as a percentage of the overall target group) – how many percent of people, on average, are watching the TV channel, program or clip within the chosen time interval

Contactinformation:

TNS Gallup
www.tns-gallup.lt


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