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The most watched TV channel in 2006 – LNT

Riga, January 11, 2006 - Media, market and social research agency TNS Latvia has summarized the TV channel audiences for the year 2006 (01/01/2006 – 31/12/2006).

LNT has become the most watched TV channel in 2006. TV spectators have devoted 20.4 % of their total watching time to it. The audience has devoted 18.4 % to TV3 channel, and 11.1 % to LTV1. 10.1 % of the total watching time comes to PBK, 5.3 % - to LTV7 channel, the channel 3+ 4.0 %. The spectators have watched TV5 Rīga 2.8 % of their total watching time, but 1.7 % - RenTV Baltija, 0.1 % - MTV Latvia, that began the broadcasting in the September of this year. Of the total time of watching, 24.2 % was devoted to the watching of all other, earlier not mentioned, cable or satellite channels. The audience has used TV sets to use video equipment for 1.8 % of the total time for watching.

As the chief TV meter project manager of TNS Latvia Martins Traubergs comments, there are no changes in the rating list of the channels by the time of watching in comparison to the previous year. But, if the time devoted for watching TV had decreased for 6 minutes per one inhabitant of Latvia over the age of 4, when the year 2005 was compared to the year 2004, then the same indicator has increased for 2 minutes in 2006 reaching 206 minutes a day. Also the time period spent by an average spectator at the TV set during a day has increased for a minute: it is 287 minutes.

The most watched broadcast of the year has been The Final of the International Eurovision Song Contest transmitted by the channel LTV1, watched by in average 21.9 % or 487.8 thousand inhabitants of Latvia over the age of 4, and they have been 59.5 % of persons watching TV at that particular moment. The second and the third places are taken by the World Championships plays in ice hockey against the USA and Finnish teams. They were watched by, relevantly, 422.4 and 403.6 thousand inhabitants of Latvia over the age of 4.

Top 10 programmes from all channels are given below.

Rating  % – the average number of audience in the target group tuned to a predefined TV channel (program, clip) at a predefined time (expressed as a percentage of the overall target group) – how many percent of people, on average, are watching the TV channel, program or clip within the chosen time interval
Rating '000 – the average number of spectators thousands
Share  % – the percentage of the total viewing audience achieved by a specific broadcast vehicle within a predefined time period – how many percent of the people watching TV at a particular point in time have been turned to the TV channel, program or clip

About TNS Latvia

TNS Latvia is the leading full service media, market and social research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
For more information visit: www.tns.lv

Contactinformation:

Laura Briča
Marketing Manager
Phone: +371 7096300
E-mail: laura.brica@tns.lv


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