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Most of Latvia’s inhabitants are aware what the 18th November Celebration means

Riga, November 17, 2006 -  On the 18th of November the Proclamation Day of the Republic of Latvia is celebrated in Latvia. Most of the Latvia's inhabitants know what celebration is held on the 18th of November and can name precisely that it is the Proclamation Day of the Republic of Latvia (72 %), indicates inhabitants’ survey performed by the media, market and public opinion research agency TNS Latvia that took place from the 31st of October till the 5th of November, 2006.

Other respondents either were not able to provide a specific reply or named other options, such as, “this is the Lāčplēsis Day”, “the day when the subversion of Karlis Ulmanis of 1934 took place”, as well as inhabitants who believed that on the 18th of November the Great October Revolution anniversary is being celebrated. Comparing to results of similar surveys performed previous year, it is obvious that the indices have not substantially changed.

 

Inhabitants who are aware that on the 18th of November the Proclamation Day of the Republic of Latvia is being celebrated more frequently are in the age group from 25 to 34, with the higher education and medium or high family income (starting from 100 and more lats per one family member a month). Those who, on their turn, do not know the meaning of the 18th November Celebration, most frequently are young people, foreigners, non-citizens and inhabitants with elementary education.

Most frequently the Proclamation Day of the Republic of Latvia is being celebrated attending the events dedicated to the 18th of November in presence (34 %) and celebrating together with the family, friends (31 %). Approximately one quarter of inhabitants watch television programs dedicated to the 18th of November (24 %). But every 7th Latvia’s inhabitant uses the 18th of November as an ordinary day off (15 %), and every 4th does not celebrate it in any particular way (25 %). Opinion of Latvia’s inhabitants about the reason of the 18th November Celebration

Celebration is more rarely celebrated by foreigners, non-citizens, inhabitants in the age group from 25 till 34 years, with elementary education and low family income (less than 50 lats per one family member a month).

The most characteristic symbol of Latvia - the Freedom Monument

Inquired about what the most characteristic symbol of Latvia is, respondents most frequently named various state symbols (34 %) – in this group most frequently the Freedom Monument (16 %) and the flag (11 %) are mentioned.

Every 4th Latvia’s inhabitant relates Latvia to nature, animals or birds (19 %). In this group the most frequently mentioned symbols are the sea (6 %) and an oak (5 %). But the 10th part of Latvia’s inhabitants believe that the Latvia’s symbol can be “found” in Latvia’s culture and sports (10 %). It must be marked that the 3rd part of respondents have no opinion about Latvia’s most characteristic symbol (29 %).

About survey

Media, market and public opinion research agency TNS Latvia performed the survey from 31st of October by 5th of November, 2006, questioning 502 Latvia’s inhabitants (aged from 15 to 74 years) in entire Latvia.

About TNS Latvia

TNS Latvia is the leading full service media, market and social research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States. For more information visit: www.tns.lv

Contactinformation:

Laura Briča
Marketing Manafer
Phone: +371 7096300
E-mail: laura.brica@tns.lv


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