TNS AND MTV NETWORKS BALTIC SIGN THREE YEAR CONTRACT
Riga, 04.09.2006. TNS, a leading provider of TV and radio
audience measurement (TAM) services, signed an agreement with MTV Networks
Baltic for the provision of TV audience measurement services in the three Baltic
States. The contract will run for three years and will measure TV audience
viewing in more than 925 households in the Baltic.
Music channels MTV Latvija, MTV Eesti and MTV Lietuva will be launched on September 4, 2006 and transmitted via cable, satellite and ground digital TV networks.
Margo Veskimagi, TNS Baltic Regional Integration Manager, said: “We are very pleased to have been commissioned by MTV Networks Baltic to provide audience measurement and TV monitoring services. The fact that MTV has signed this new contract with us highlights their confidence in our expertise in this area”.
MTV Networks Baltic General Manager Marius Veselis after signing the contract said: “Audience measurement is a key to the operation of our business. We have to deliver the best audiences to our advertisers and high quality audience data are vital to our programme planning. We contracted with TNS to provide us with accurate viewing data because we expect them to meet this need.”
TV audience data (TV-ratings) and AdEX monitoring data are used by broadcasters and other participants in media and advertising industry for planning TV programmes and advertising. Advertising monitoring research covers all TV channels where advertising may be placed. The panel size of homes that participate in the peoplemeter measurement in the Baltics is 925 households.
TNS is a market information group:
* The world’s largest provider of custom research and analysis
* A leader in political and social polling
* A major supplier of consumer panel, media intelligence and TV and radio audience measurement services.
TNS operates across a global network in over 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis.The group’s employees deliver innovative thinking and excellent service to local and multi-national clients worldwide. In the custom business, they combine in-depth sector knowledge with expertise in the areas of new product development, positioning and segmentation research, brand and advertising research and stakeholder management. TNS’ strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decisions.
TNS is the sixth sense of business.
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Lithuania: Gytis Juodpusis
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