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Advertising market volume in Latvian mass media during the first half of year 2006

02.08.2006.TNS Latvia, media, market and public opinion research agency owned by one of the world’s leading market information groups - TNS, has gathered the results of the first half of year 2006 in the television and press advertising market. During this time frame, both in television and in press a rapid advertising volume increase was observed.

Press

The advertising volume in printed press of ad area in square centimeters in comparison with the first half of year 2005 has increased by 10 % . Correspondently, during the first half of year 2006 13,0 million square centimeters were registered, however during the first half of year 2005 – 11,8 million square centimeters of advertisement area.

During the first half of this year, 92 372 cases of advertisements were registered, which is only slightly less than during the first half of year 2005, when the AdEx register of TNS Latvia was supplemented with 92 523 advertisements.

The largest advertisers (considering the ad area by cm2) during the first half of this year have been LMT, Parex, VP Market, Tele2, Bite, DNB Nord, Elcor, Hansabanka, High Technologies, Samsung Electronics. The most advertised brands in the press – Parex, Maxima, and LMT.

Television

On television, compared to the first half of last year, the advertising volume of commercial time in minutes has increased by 35 %. During the first half of this year, 12,4 million seconds of commercials have been broadcasted on television, however during the first half of year 2005 – 9,1 million of advertising seconds.

Number of spots occurrences during the first half of year 2006 reached 518 728 commercials , which in comparison with the first half of last year is by 35 % more (during year 2005, 385 013 spots were registered).

During the first half of this year, the most active advertisers of advertisement volume in minutes were Procter & Gamble, Reckitt Benckiser, Tele2, Colgate-Palmolive, Coca-Cola HBC, L’oreal, Unilever, LMT, Bite and Masterfoods. The most advertised brands were – Vanish, Zelta Zivtina, Colgate.

TOP branches

Top five branches (taking into account the advertising volume in lats, bruto) during the first half of this year:

Communication, electronics, computers
Cosmetics, hygiene
Business, financial services, real estate
Household goods
Food products

Survey sample

Newspapers:

5 min, 7 Sekretov, Atpūta.TV, Bizness & Baltija, BB Ņedvižimostj, BB Vistavka, BB Stiļ Žizni, Čas, Diena, Dienas Bizness, DB Finanses, DB Tavs nams, DB Veiksmīgs un vesels, DB A klase, DB Restorānu ceļvedis, DB Dzīvesvieta, Dienas Ceļvedis, Digital Times, Latvijas Avīze, Latvijas Santīms, MK-Latvija, Neatkarīgā Rīta Avīze, Reklama, Rīgas Balss, Rīgas Santīms, Rīgas Viļņi, Laimīgā Programma, Rītdiena,Subbota, Telegraf, Teleprogramma, Televīzijas Programma, TV programma, Vesti,Vesti Segodņa

Magazines:

36,6°C, A-Zet, Biznes.lv, Apelsīns, Arhitektura i Dizain, Auto, Auto Bild Latvija, Būvēt, BūvObjekts, Cosmopolitan, Dari Pats, Dārza Pasaule, Deko, Doctus, e-Pasaule, Eva & Adam, FHM, Ieva, Impulss, TV Izklaide, Kapitāls,Klubs, Labu apetīti!, Latvijas Ārsts, Lilita, Lilit LV, Ļubļu, Māja, Māja Dzīvoklis, Mājas & Dārzs, Mājas Viesis, Mans Mazais, Marta, Mērķis, MG, Mūsmājas, Nedēļa, Next, Pastaiga, Pastaiga.ru, Patron, Podium Art, Popcorn, Praktiskā Būvniecība, Privātā Dzīve, Rīgas Laiks, Rīgas Viļņi +, Santa, Shape, Sestdiena, ŽZL, Sieviete, Sīrups, Sporta Avīze, Una, Veselība

TV channels:

LTV1, LTV7, LNT, TV 3, PBK, TV 5, 3+, RenTV Baltic

About TNS Latvia

TNS Latvia is the leading full service media, market and social research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States. For more information visit: www.tns.lv

Contactinformation:

Inese Vevere
AdEx Project Manager
Phone: +371 7096300
e-mail: inese.vevere@tns.lv

Santa Tolka
Marketing Director
Phone: +371 7096300
E-mail: santa.tolka@tns.lv

 


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