NORWAY ADAPTS PPM
14.03.2006.In 2006, the Portable People Meter (PPM) will become the official tool for radio audience measurement in Norway. TNS Gallup , which will run the panel, will equip 400 persons with the device, this number being set to grow up to 500 by the third quarter of this year
TNS will monitor NRK , local radios, Radio 1 Norge (SBS,) P4, Kanal 24 and Nordic Web Radio . The measure will include Internet and DAB listening.
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