Measuring, managing, monitoring
Stakeholder Management at TNS
TRI*M enables you to gain vital, ongoing information and insights about your
relationships with stakeholders. TRI*M gives companies and their managers a
high-powered, tailored system, so you can continuously measure, manage and
monitor your relationships with the relevant stakeholder groups in your
business, be it customers, employees, dealers or shareholders.
It can be used for both the company as a whole, as well as for individual
departments, divisions and units.
TRI*M focuses upon five areas of a company’s performance which
each have a corresponding ‘TRI*M Tool’:
■ Overall performance i.e. level of customer retention - the TRI*M Index
offers a single number performance score. It shows where the company stands
relative to its own goals and to its competitors worldwide.
■ The business
situation in terms of levels of satisfaction and loyalty - the TRI*M Typology
filters your customers or employees according to the relationship they have with
your company so that you can gain an accurate picture of your customer base. It
enables you to determine customer management strategies and exploit 'word of
mouth' to support new customer acquisition.
■ Identifying the key drivers -
the TRI*M Grid offers a key driver analysis so you can see what is motivating
your stakeholders, where your hidden opportunities, as well as your weaknesses
lie and where you could potentially be saving money so as to invest in the most
■ Strengths and weaknesses compared to the competition -
TRI*M Competitive Analysis enables you to analyse your strengths and weaknesses
within the context of your competition so you can identify the opportunities
which will give you a real competitive advantage. It can also be used to compare
different business units or product lines.
■ Switching patterns and
profiling - TRI*M Conversion Model allows you to identify which of your
customers are at risk of defecting by analysing their personal commitment to the
brand. We can also show where the threat is coming from in terms of the
competition as well as how non-users feel towards your brand or company. You can
then gain an insight into the opportunities for customer acquisition, as well as
profile customer segments, for increased targeting in terms of sales and
In developing thousands of programmes for companies worldwide, we have also
built an extensive benchmarking database with more than 5,000 studies from over
900 companies against which you can compare your results at a country and
regional level, as well as by industry sector.
TRI*M is an exceptionally clear and actionable management information system.
Each manager is provided with an individual report and action plan which allows
them to monitor the results of their actions over time. In fact, TRI*M has
proven to be so reliable as a continuous monitoring system, that many companies
now use TRI*M as the basis for their reward and recognition schemes.
At TNS, we combine our expertise in Stakeholder Management with our sector
strength to deliver you insights and solutions across our global network of 70
countries. And as the market leader in Stakeholder Management we are dedicated
to being at the leading edge of developments in the industry.
t +371 67 096 300
In year 2010 there is Significant Corporate Reputation Increase in the Bank
Riga, January 19, 2011 - Research of Corporate
Reputation in the bank sector performed by market, social and media research
agency TNS Latvia discovers that in 2010 general corporate reputation
of the bank sector in Latvia has considerably improved. Reputation has
improved by 8 points, and currently the general reputation of the bank sector in
Latvia is 36 points. It is assessed as an unexpectedly good development index of
the sector’s corporate reputation, taking into account the international and
local financial crashes suffered in the financial sector in 2008 and 2009.