TNS Latvia (TNS BMF) has carried out regular National Readership
Survey of the media audience in Latvia since 1992. In the frame of this
survey there have also been made surveys of internet and computer usage since
1997. The survey e - Track & e - Ratings consists of two parts:
Basic information gathered in the survey:
■ Frequency of computer and Internet usage
■ The number of computer owners
■ Internet pages visited most often
Results of the survey
Results of the survey are available at the program of data analysis Galileo that makes it possible to analyse data you are interested in at the definite target group. In order to view the results there is a program EasyFacts. There are results available on surveys in Latvia, in all the Baltic countries together or in each country separately.
The survey is also available for business people as well as to children.
The Internet is Most Often Used to Browse Social Networks
Riga, May 31, 2011 - As the number of Internet users continues to grow in Latvia, it becomes more and more interesting to find out what Latvian people do on the Internet and what their habits in digital environment are. TNS Latvia , market, social and media research agency has expanded the range of its surveys with a new one - TNS Latvia Digital . The objective of the survey is to find out habits of Latvian people at the age of 15 to 74 in digital environment. The information obtained from the survey provides an opportunity to choose the most effective digital marketing strategy for communication with both current and potential users of the brand.
Online News is now one of the UK's most "trusted" sources of information
London (UK), December 30, 2008 — Online news sites are now second only to recommendations from friends as the nation’s primary trusted source of information, according to new research unveiled today by TNS.
Tallin (Estonia), December 7, 2006 - According to TNS Emor e-track survey 60 % or 730 000 Estonian inhabitants aged 6-74 are using the internet.