Advertising Monitoring (ADEX)
Since September 1994 TNS carries out a regular research of Latvian advertising market. The aim of the research is to obtain information about the situation in advertising market generally and share of voice of each marketer.
The research of advertising market covers 6 media types – TV, internet, radio, outdoor, magazines and newspapers.
Method of research for TV, internet and print media advertising is monitoring. Data for radio and outdoor advertising are prepared based on media own declarations.
Total amount of the audience is not the only criterion in the formation of sample. Sample structure is formed with the aim to include different media which are consumed by typical target groups. Media classification used in the research insures obtaining representative results.
■ 24 newspapers
Measurement units of advertising amount:
Data base of the advertising register is being improved on a regular basis. Classification of product branches is formed following international standards and it is adapted to the local conditions.
Advertising monitoring data can be analysed by different parameters: media type, media name, product branch, product group, advertiser, brand, spot, time period, advertising amount and audience reached.
There are more than 30 000 TV spots available in archive since 1997. Over 7 000 print issues. Over 90 000 hours of radio recorded.
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Basic terms and abbreviations
■ Advertiser – company owning the brand which is advertised/ company paying for advertisement
Riga, March 26, 2013 - The research agency TNS in cooperation with LRA in Latvia and TNS companies in Estonia and Lithuania has aggregated information about the growth of the advertising market in the Baltic countries in 2012. The survey shows that the Baltic advertising market grew by 1.2% last year compared to 2011.
Riga, March 26, 2012 - Latvian Advertising Association (LAA) and market, media and public opinion research agency TNS Latvia have gathered the results of the Latvian media advertising market for the year 2012.
Riga, March 14, 2012 - Latvian Advertising Association (LAA) and market, media and public opinion research agency TNS Latvia have gathered the results of the Latvian media advertising market for the year 2011.
Riga, March 9, 2011 - The Latvian Advertising Association has summarized the results of the Latvian media advertising market in 2010, while market, social and media research agency TNS Latvia, has collected information on the largest advertisers and the most advertised fields and brands.